A Destination Like No Other

The Ashi is where timeless design, culinary mastery, and thoughtful hospitality create a destination that inspires connection and celebration. Every space is built with purpose, created for your story.

A Space Designed to Be Felt

Timeless architecture creates a grand and inviting setting. Every moment enhanced, with you at the center.
the venue

A Journey Of
Bold Flavors

Every plate is a reflection of passion and precision, transforming your meal into a bold experience.
dining

Service That
Feels Intentional

Expectations are exceeded at every step, ensuring you feel celebrated as your moment unfolds flawlessly.
accommodations

our boutique hotel

Elevated stay that brings comfort and boutique luxury.

A hospitality experience tailored to you, where thoughtful details and refined touches turn each stay into a luxurious retreat.

The Best Hotelsin New Jersey, 2025.

“The riad is inspired by Willis and a certain classic Marrakech aesthetic, but is also a space for forward-looking digital art... Some of the courtyards have little plunge pools, and there’s a beautiful rooftop that feels like a secret garden refuge.”

This New Hotel Doubles as an Art Gallery

“One of the newest entrants into this category is Izza, a 14-room hotel on the quiet side of Marrakech’s medina. The hotel, which opened last year, blends traditional Moroccan riad architecture.

11 Best Places to Visit in 2025.

“The fashion crowd has long held a fascination with Morocco’s bohemian enclave, and a new direct flight on United Airlines from Newark Liberty International Airport brings Marrakech closer than ever... ."

Host An Event To Remember

STORIES

Corporate Affairs

Inspire others and lead with confidence. From impactful seminars to happy hours, a dedicated team ensures every detail supports your success.

Signature Weddings

Celebrate your love story and create a lasting memory. An experience that shapes every detail into a day that feels truly yours.

Private Dining

Savor an intimate experience just for you and your loved ones. An elegantly set space where every meal feels personal and exceptional.

About Us

The Art of Personalized Hospitality

Timeless Elegance

Elegance is more than just a look—it’s a feeling. Every detail, from the flow of our spaces to the way natural light fills the room, is designed with purpose.

Culinary Excellence

We believe food is an experience. Our menus go beyond the expected, crafted by visionary chefs that bring bold flavors and creative flair to each dish.

Impeccable Service

A philosophy rooted in care and thought. From the very first interaction, our dedicated team ensures every detail is tailored to your needs.

Discover the Area

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Shopping & Dining

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Business & Events

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Shopping & Dining

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Nature Escapes

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Business & Events